Content Marketing for Manufacturers

Content Marketing and Manufacturers

Content marketing is more important than ever for manufacturers and industrials. Not just because it works for building trust, generating leads, and cultivating customer loyalty. Content marketing has now become the new normal to engage with a target market or audience.

The reality is, content marketing has fostered the customer-centric approach manufacturers are now operating within. From well-researched white papers, guides, and fact sheets, to webinars and podcasts, content is changing the relationship between manufacturers and the customers you serve.

3 KEY STAGES TO DEVELOP A WINNING CONTENT MARKETING PLAN

While most manufacturers are still in the early stages of developing their content, the following 3 key stages are critical to set your company up for long-term success:

1 – Plan and Produce

Planning and then producing your marketing content is critical. If you have already created some buyer personas, you should have already started to map out the type of marketing content your audience would find relevant and engaging.

In the last decade, the buyer journey has shifted dramatically. Your buyers are now self-educating and in complete control of their journey. With access to all the information they require, they may make purchasing decisions very quickly.

It’s our job as industrial marketers to create content that resonates with them. This content can build trust, enable you as a manufacturer to become more customer-centric, with the end goal being that your target audience becomes loyal paying customers.

2 – Thought Leadership

Becoming a thought leader in the manufacturing industry is a content marketing approach that showcases expertise to build credibility. Manufacturing brands earn this title from developing content that answers the questions your primary target market or audience is asking.

3 – Clarify Your Approach

Think about your marketing content approach to best attract, convert, close and delight your target audience. Tailoring your content will be the key to your success to ensure it is both relevant and engaging.

Think about how you will get the attention of your target market or audience to then convert and move them from a prospect to a customer.

It’s critical to test, measure, and improve your marketing content on a regular basis. Make changes to improve your results. Keeping an eye on your engagement, conversions, and traffic figures will give you valuable insights into refining digital marketing strategy.

This, in turn, will enable you to create more successful content in the future as a leading manufacturer.

CONTENT MARKETING SUCCESS

Most manufacturing brands aren’t curating real and meaningful content… yet. That’s why you’ll have an advantage if you jump in.

If you are ready to develop a winning content marketing approach, let’s chat.

Related: Download your Marketing Content Guide

Other Reading: The future of personalisation

MARKETING CONTENT GUIDE

Learn how to develop a winning marketing content strategy. You’ll need to consider a different approach to crafting content to set your industrial brand up to win for the long-term. With our Marketing Content Guide, you’ll have access to a proven approach to create a consistent and strong content strategy underpinned by your brand promise.

ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.