INDUSTRIAL MARKETING CONTENT GUIDE

Learn how to develop a superior content strategy to set your brand up to win for the long-term. You’ll have access to the steps involved to reach your target audience, grow engagement levels and optimise conversions.

ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing efforts. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. You can contact Peter on 1300 269 422 or to request your free 30 minute consultation click here.

A BETTER WAY TO DEVELOP YOUR INDUSTRIAL MARKETING CONTENT STRATEGY

Trying to navigate your marketing content journey will demand hard work and time. To develop a superior content strategy – you’ll need to: –

Set Your Objectives

What are your objectives? What metrics will you use to measure progress? How will you define success? In order to win with your content marketing strategy you’ll need to set your objectives and align your key stakeholders for the long term.

Understand Your Audience

Think of the different types of customers, prospects, industries, geographies you will target. Can you map a customer journey for each type and build the required buyer personas? This is a critical step to better understand your audience.

Select Your Channels

What are the channels needed to best reach and engage with your target audience? What type of content is needed to gain their interest? How will you measure these channels? Keep an eye on your engagement, conversions and traffic metrics.