This Is What Happens When Your Industrial Marketing Works

When your industrial marketing works your industrial brand will resonate. Your positioning will be locked in. Your target audience will become aware. And your customers will transform to become your “brand advocates”. And the financial results are simply an outcome of your industrial marketing strategy and executed brand activity. This can be achieved for all industrial businesses as long as you are “good enough” and “worth talking about”.

“Good enough” means you are comparable. It means your industrial brand, product and services deliver to promise. You solve problems and create opportunities for your customers. “Worth talking about” means you are remembered. You are remarked upon. You come up in conversations. You are relevant and possibly trusted.

If you have the above two tickets to the game your industrial marketing should and can work. As long as your marketing strategy and execution are “targeted”, “different” and linked back to your “vision”.

“Targeted” quite simply means the focus is narrow not broad. Your segmentation is specific. The core message is tailored. And the value to be delivered is niche.

“Different” means your marketing is distinct. Your brand is easily identified and understood. You are perceived as being valuable to your customers. You are just different!

Linked back to your “vision” means you stay true to your industrial brand – your promise and values. Your industrial marketing strategy needs to tell stories and builds customer relationships. Your marketing strategy doesn’t need to push your products. It must engage and pull customers in – to learn more, understand and then trial.

This is what happens when your industrial marketing works!

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ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.