INDUSTRIAL EMAIL MARKETING GUIDE

Learn how to develop winning email marketing communications. We share our secrets to help you craft compelling email marketing content every time!

ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing efforts. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. You can contact Peter on 1300 269 422 or to request your free 30 minute consultation click here.

YOUR EMAIL MARKETING APPROACH

Industrial companies need to carefully plan their email marketing approach. The following key factors may help:

Identify Your Target Audience

Identify your specific target audience – the companies who will be buying your products and services. Model this on your current profitable customers and markets.

Differentiate Your Email Marketing

Design your email marketing to strike a chord with your audience – to ensure relevance and engagement. Is your messaging distinct and superior to the alternatives?

Execute, Test and Implement

Test your email marketing with your customers (A/B testing). Execute quickly, improve your messaging and implement your learnings. To learn more download your Guide.