2 Secrets to Unlock Marketing Success

Achieving marketing success is not easy. We have found if you get these two things right you’re on your way:

1 – Define Your Core Focus

Defining your core focus is a key starting point. Truly understanding what that “one thing” is that makes you stand out from the pack. With a defined core focus, your entire company will stay united around a single set of objectives. Regardless of the sophistication of your products, services and capabilities – start with what makes sense for your customers and don’t make the all-too-common mistake of trying to be “everything to everyone”. Our advice – choose your core focus and be the best at it! This can then be marketed effectively to the right audience, using the right channels. Remember that less is more. It’s better to plan fewer, well-thought-out tactical marketing campaigns for a short period, rather than attempting expensive mass market campaigns and falling short.

2 – Become A Trusted Resource

According to Forrester, 74% of business buyers conduct more than half of their research online before making a purchase. So how do you make sure you are a part of this process? By becoming a trusted resource. Create marketing content that will speak to a variety of your customers. Blog posts, case studies and stories that contain personalised and actionable lessons for your customers. By providing your customers with something “valuable” to take action on the business challenges they face —you will start to succeed with your marketing!

We love to work with owners, managers and marketing teams of industrial businesses that want their marketing to be a success. We work hard to become an extension of your business to deliver value and return on your marketing investment.

Related: B2B Marketing Content That Connects

INDUSTRIAL MARKETING STRATEGY GUIDE

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ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.