With marketing research, you can set your brand apart

Winning brands have worked out how to conduct marketing research studies to help further develop their value proposition. A distinct and actionable value proposition is crucial, and the great news is that many industrial brands including manufacturers, fabricators, construction and mining companies have a compelling story to tell.

Marketing research can help uncover customer value. This could include the following value proposition elements: 

• Expertise and industry know-how – many industrial brands add value by leveraging marketing research to identify and examine the right capabilities.
• Relationships – trust is needed to help provide solutions to complex and critical challenges.
• Niche Solutions – developing value added solutions to execute tailored capabilities is the key to winning greater share of wallet from existing channels and customers. It’s critical to ensure your marketing communications pick up on this.
• Customer Service – any way you can make life easier will be approcated by your customers and channel partners. From creating an e-commerce platform, to introducing a new app or product catalogue to ensure simplicity for transacting, quoting and ordering. 

Winning industrial brands leverage marketing research to test these elements before investing in new technology, machinery, capabilities, assets, and resources.

Don’t get left behind – leverage marketing research to win and deliver something unique to your customers.

We have found that industrial brands that move quickly can nurture customer relationships and build a competitive advantage to grow above industry benchmarks. Move the conversation away from price and towards value. Don’t miss out on the opportunity to create, communicate and deliver the value that can set you apart from the pack.

If you put greater emphasis on “customer experience” marketing research studies, you will uncover hidden insights to provide tailored and unique offerings.

With a marketing research study, your customers will be engaged and compelled to share their greatest business fears, challenges, and barriers to compete.

This information can help set your brand up to deliver something truly special and valued by your customers.

Understanding how your customers make their purchase decision.

Understanding how customers buy can open up very different conversations, outside of price. Uncovering some of these truths will help you deliver superior value.

You need to continually test, learn and improve. Marketing research gives you the permission to do just that.

Industrial brands prepared to take on new marketing research studies will realise an opportunity to differentiate, gain profitable market share, and a sustainable competitive advantage.

We help our clients deliver value and grow with industrial marketing research that works.

If you’d like some help with your approach to B2B marketing, let’s chat.

Other Reading: Winning companies do their research

INDUSTRIAL MARKETING
RESEARCH GUIDE

Learn how to uncover key insights to assist with your marketing strategy, planning and campaign execution. We’ll help you lay the foundation to develop an effective research strategy by selecting the appropriate approach, understanding the key benefits to be delivered to then link back to your marketing strategy and plan.

ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.