Winning Content Marketing Strategies for E-Commerce Brands

Content marketing is supporting e-commerce brands like never before. In order to use content to build brand awareness, differentiate from your competitors, increase customer loyalty, drive more traffic to your website, and increase sales for your e-commerce business, you have to approach it very differently.

Content Marketing is evolving

In the past, content marketing used to be all about creating any form of communication and being consistent. Today, content marketing is all about:

• telling memorable stories, sharing client experiences, and being authentic;
• creating content resources focusing more on quality and customer value;
• strengthening relationships with customers and prospects;
• focusing less on pushing your product and more on helping your audience; and
• hiring skilled agencies to create compelling stories and epic content resources.

5 Key Steps E-Commerce Brands Should Consider To Create Winning Marketing Content:

Step 1. Figure out what kind of stories you can craft and share. Consider these key questions to get started:

• Who are my customers/prospects?
• What do they care about?
• How do our products and services help them?
• What is our story?
• Why do we do what we do?
• What key messages are we trying to send through the stories we ultimately tell?

Step 2. Create a movement. Think about the products and services you sell and your mission, and try to find a cause, or movement you can align with. Talk to your people and customers to create marketing content that promotes your cause and spreads the word about your mission.

Step 3. Let your content do the selling. Use content to educate and nurture customer relationships. Don’t push your products, communicate your solutions to address your customers’ challenges.

Step 4. Keep an eye on other brands. Pay attention to the brands that you think are doing an exceptional job with marketing content. Borrow ideas and tactics and apply them to your own content strategy.

Step 5. Set objectives and measures. You need to also know how many people are viewing your content, where they are coming from, where they go next, and how it ultimately impacts your sales revenue. Set aggressive objectives, evaluate your failures and successes, and make changes to your marketing strategy on an ongoing basis.

Content Marketing Strategies for E-Commerce Brands

Never underestimate the power of relevant and engaging marketing content to support your e-commerce efforts. This can make or break your approach with your target audience.

This is your opportunity to showcase your company’s expertise. Leverage social media and other digital channels to communicate your value proposition and key offerings. Allow for a two-way conversation; this will provide you with market feedback and customer insights to improve your e-commerce tools.

It takes considerable time and effort to craft marketing content consistently and effectively. If you need some advice let’s chat.

Related: Download your Brand Activation Guide

Other Reading: 5 Strategies To Strengthen Customer Relationships

INDUSTRIAL BRANDING GUIDE

Learn how to activate your brand, increase brand awareness and engagement levels. You’ll need to consider 5 key questions to be customer driven, enhance customer experience and set your brand up to win for the long-term. With our Branding Guide you’ll have access to a proven approach to create a consistent and strong brand strategy underpinned by your values, purpose and vision.

ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.