What Is Industrial Marketing?


“Industrial marketing is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.” This is from an old marketing journal I came across. How boring does that sound!

Surely we can do better than that… We view Industrial Marketing as producing remarkable work. Remarkable is new, ground-breaking, fresh and risky. Many of the best ideas fulfill a need no one else knows exists. And that’s the essence of marketing – to create something new and valuable. To achieve this industrial marketers work very differently to generalist marketers. We work hard to understand the industrial we deal with, their customers, markets, products, and service offerings. We dig deep and ask many questions. We use a proven planning process that will help industrials launch a new product, target new markets, acquire new customers, retain existing customers, and more.

Industrial marketing creates content industrial buyers crave and need to make sophisticated purchasing decisions. Industrial buyers are looking for the information and support that can solve their problems. And the quicker industrials can connect what they offer back to their customers’ issues the more business they will win, not to mention long-term loyalty.

We specialise in marketing for industrial businesses. We will help you develop and communicate your promise to your customers to capture value. It all starts with digging deep, generating a remarkable idea, backing it with relentless execution and supporting it with stand-out messaging. And that’s what we define as industrial marketing.

Related: Download your free Marketing Strategy Guide

Other Reading: The Power Of Emotion

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ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.

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