INDUSTRIAL MARKETING RESEARCH GUIDE

Learn how to uncover key insights to assist with your marketing strategy, planning and campaign execution. We’ll help you lay the foundation to develop an effective research strategy by selecting the appropriate approach, understanding the key benefits to be delivered to then link back to your marketing strategy and plan.

ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing efforts. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. You can contact Peter on 1300 269 422 or to request your free 30 minute consultation click here.

A BETTER WAY TO DESIGN YOUR INDUSTRIAL MARKETING RESEARCH STUDY

Industrial marketing is very different to other forms of marketing. Complex in nature with long buying cycles, to be successful with your industrial marketing research approach you need to:

Identify The Purpose

Industrial marketing research helps to uncover key insights to assist with strategy, customer experience and brand. You need to identify the purpose for your research study to correctly scope the work.

Select The Approach

Quantitative or Qualitative industrial marketing research. With a quantitative approach you uncover what is happening , whilst a qualitative approach is good at exploring why with a deep dive into open questioning.

Implement

Ensure there is key stakeholder buy-in before you implement. To succeed, there has to be a level of sponsorship from the top. To learn more download your Industrial Marketing Research Guide.

We listen to understand. And then base our marketing work to deliver real results and return on your investment. We employ the following systems:

Project Work

For industrial companies that have a specific project that demands a creative brief and execution. Includes: web site development, lead generation campaigns, content work, social media schedule and execution, etc.

Retainer Options

Allow for a given amount of hours per month to be spent on your business, brand, products, services and customers. The monthly budget is decided by you and stays fixed to ensure you stay within your marketing budget.

Workshops

Our targeted workshops will help develop and deliver real outcomes for your business. We work on the key priorities with your leadership team to create the environment for the delivery of great ideas and real outcomes.