INDUSTRIAL MARKETING MEASUREMENT GUIDE

Learn how to identify the right metrics to measure your marketing efforts. We share our secrets to help you measure and improve your marketing every time!

ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing efforts. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. You can contact Peter on 1300 269 422 or to request your free 30 minute consultation click here.

YOUR MARKETING MEASUREMENT APPROACH

Industrial companies need to carefully plan how they measure their marketing efforts. The following key factors may help:

Identify The Right Marketing Metrics

Think of metrics that will appeal to the CEO, CFO, and General Managers of your company. Metrics such as revenue, margin, profit, cash flow, market share, ROI, and shareholder value.

Ask Your Stakeholders and Customers

Ask the following key questions of your internal and external audience:
– How did we perform in the past?
– How are we performing now?
– How will we perform in the future?

The Importance of Measurement

Be noticed and not debated by any employee in your company by knowing the effectiveness of your marketing efforts. With strong evidence of the right marketing metrics you will prove your worth very quickly.