BUSINESS CHALLENGE

Impact Steel were looking for support with further developing their brand messaging, B2B marketing communications and customer interactions. They needed customer and market communications that would showcase their key products, services, capabilities and expertise. Impact Steel required their brand to be re-positioned to further engage and build longer term relationships with their existing customers.

OUR SOLUTION

Industrial Ideas planned and delivered a tailored marketing approach combining a clever brand strategy with supporting communications to help build stronger customer relationships and win more business from existing and new customers. The solution was executed within tight deadlines and to budget.

The solution needed to incorporate the Impact Steel value proposition spoken in the language of their customers. Communicating and delivering this customer value using the right marketing mediums proved to be critical to the success of the marketing work Industrial Ideas engaged in with Impact Steel.

MARKETING EXECUTION

Industrials Ideas delivered brand messaging to keep the Impact Steel top of mind. Marketing content was built from the evidence of Impact Steel’s great work with their key customers. The story was told for the target audience by the Impact Steel customer. This allowed Impact Steel to engage their existing customers with content that was relevant and engaging. A series of of marketing communications and tailored campaigns were developed for Impact Steel and they all hit the mark!

Great results come from truly understanding your clients and the markets they serve. This was another great example of where Industrial Ideas became an extension of this client’s business to achieve business objectives.