Five Tips For Sales And Marketing Alignment

Delivering Sales and Marketing Alignment

When there is no sales and marketing alignment, your customer suffers. Marketing is constantly blamed for delivering no value or return on investment. They are perceived as the collateral department and everything they do is seen as an expense. And sales attempts to hit their targets their own way and anyway they can; sometimes at the expense of your company values and ethics.

Here are five tips to deliver a winning sales and marketing alignment strategy in your organisation:

1 – Meet regularly

Have a sales and marketing meeting with all key personnel involved. In order to support sales, marketing needs to share processes, resources, and best practices. Use this time to get to know each other and share how marketing will be supporting the sales team. Hold a monthly meeting to set these expectations and field any questions new people might have. This is the job of marketing.

2 – Marketing to attend sales weekly meetings

Attend weekly sales meetings will allow marketers to know how sales are performing, for you to offer support when needed. Use this time to share upcoming campaigns, content, and offers you will be promoting that week. Also, have five-minute brainstorm sessions to uncover new ideas and recommendations for your future work.

3 – Visit customers together

This will provide a unique opportunity to gather customer and market insights. Listen to understand, and work together to put the customer first.

4 – Design your marketing campaigns with the help of sales

It’s important to keep the sales team engaged and up-to-date with new campaigns. Ask for feedback before launching so they feel part of the process.

5 – Have some fun

Finally, some of the most important advice is to try to get to know each other as people and have some fun. Get to know your sales team outside of the traditional work environment. Organise drinks, coffee sessions, lunches, and outings. This helps build trust among team members and ensures that people feel comfortable leaning on each other for support.

Related: Download your Sales And Marketing Alignment Guide

More Reading: The Why and What of Sales and Marketing Alignment

SALES AND MARKETING ALIGNMENT GUIDE

Learn how to lay the foundation for getting sales and marketing to play nice in your company. Understand the causes of misalignment in order to develop a strategy to set your brand up to win for the long-term. You’ll have access to the recommended improvements to achieve to get the sales and marketing handshake to stick.

ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.