Enirgi Power Storage was looking for strategic support to ensure their marketing plan and business blueprint were aligned.
KEY CHALLENGES
The Key Challenges faced included:
Product Commoditisation
Enirgi Power Storage were facing intense pressure from their competitors. Margins were taking a hit and the market was heavily transacting on price.
Value Proposition
The Enirgi Value Proposition needed to be refined and improved. There was a strong need to add value in creative ways to make a strong case for Enirgi to be the better choice.
Marketing Strategy
Enirgi needed help to build marketing strategies and a supporting action plan to concentrate their resources on the best opportunities to grow profitable market share.
OUR SOLUTION
Industrial Ideas developed a custom research study and supporting marketing plan for Enirgi Power Storage comprising:
Market Research
A tailored research study was designed to uncover what mattered most to Enirgi’s key clients in specific industries.
Differentiation
Messaging and marketing communications were developed to provide real evidence of the Enirgi Value Proposition.
A Winning Approach
A new approach was introduced for Enirgi to compete on customer value instead of product pricing.
“We asked Industrial Ideas to assist us at Enirgi Power Storage with Market Research, Segment Targeting and Messaging. Peter and the team were quickly able to put their finger on “the pulse” of the business and give us some great insights which were translated into profitable plans and actions. I would recommend Industrial Ideas to any B2B business without hesitation.”
JOHN OLIVER
Enirgi Power Storage, General Manager
