Drasol was looking to re-position their company brand and associated services to expand into new industrial sectors and geographies in Australia.
KEY CHALLENGES
The Key Challenges faced included:
Brand Awareness
Drasol needed to boost their brand awareness to showcase their capabilities in the Energy, Civil, Rail, and Water industries in Australia.
Grow Market Share
The Drasol team also wanted to grow profitable sales in these key industry sectors and specific geographies in Australia.
Culture
Work had been undertaken to strengthen the company’s culture. This work had to be communicated externally.
OUR SOLUTION
A tailored brand awareness and positioning program was developed and executed for Drasol.
New Company Brand
A new brand identity was designed with a supporting tagline to re-position the Drasol brand.
New Custom Website
Marketing communications to showcase the core capabilities and culture of Drasol, their values, and people were designed and delivered.
Fact Sheets and Brochures
The right mix of marketing mediums was selected to appeal to the specified key industry sectors.
See more of our Work
We support our clients serving the following key sectors:
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YOUR
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CONSULTATION
OUR SPECIALISTS CAN HELP YOU
- Generate more sales qualified leads
- Conduct market/customer research
- Increase Brand Awareness
- Produce content that drives sales
- Develop a Brand Positioning Strategy
- Build on Customer Loyalty
- Align sales and marketing
- Improve Customer Experience
- Enhance your sales presence
- Drive Sales Force Effectiveness