Create A Spark With Your Marketing

The time is ripe to be creative and lead with your marketing efforts. If you’re a marketer wanting to make your mark; its your time to create a spark!

We came across an inspiring TED talk by Julie Burstein. Burnstein is the best-selling author of a great book titled: “Spark: How Creativity Works”. In her TED talk, she examines four lessons in creativity:

1. Experience: We must pay attention to our surroundings – the world around us. We must embrace experience, which is “hard to do when we have a lighted rectangle in our pocket that takes all our focus.”

2. Challenge: Some of your best B2B marketing campaigns will come out of the parts of your key learnings. As hard as it is, we must embrace challenge and change in our lives. Great marketing work comes from hardship.

3. Limitation: Burstein believes we need to push and break the limits of what we can and can’t do. This will help us find our customer’s voice within our B2B marketing campaigns. Standing in your truth – this is powerful.

4. Loss: Finally, we must allow ourselves to experience loss – “the most constant of human embraces.” This allows a degree of hurt, rejection and failure. But what then can generate as a result can be the outcome of genius in your B2B marketing campaigns.

Creativity is essential to all of us. We all need “creativity” to flourish.

This is the time to be creative with your marketing efforts. If you’d like some help with your approach to B2B marketing, let’s chat.

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ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.