BUSINESS CHALLENGE

Bulli Built were looking for a marketing strategy to attract and win new customers. They required a tailored marketing strategy to pass on qualified sales leads back to their projects team to convert for new business. The business requirement was very clear enabling Industrial Ideas to craft a B2B marketing solution quickly to deliver amazing results.

OUR SOLUTION

Industrial Ideas recommended a mix of digital communications and social media posts with tailored Telemarketing to generate qualified sales leads. This approach ensured prospect validation, clarity and confidence for Bulli Built to pursue the sales qualified leads generated. The telemarketing allowed Industrial Ideas to interact with the prospects and dig deeper with questions to further qualify their needs, requirements, and business issues .

The secret to success was not the quantity but quality of leads generated for the client. This is an example of industrial marketing at it’s best for a manufacturing business looking to grow in highly competitive markets.

MARKETING EXECUTION

Industrial Ideas developed a series of marketing communications that worked! From hard hitting fact sheets, data sheets and product catalogues to show case the Bulli Built value proposition. These communications along with industry case studies posted on social media all supported the lead generation strategy – providing the client with amazing results.