INDUSTRIAL BRAND ACTIVATION GUIDE

Learn how to activate your brand, increase brand awareness and engagement levels. You’ll need to consider 5 key questions to be customer driven, enhance customer experience and set your brand up to win for the long-term.

ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing efforts. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. You can contact Peter on 1300 269 422 or to request your free 30 minute consultation click here.

A DIFFERENT WAY TO ACTIVATE YOUR INDUSTRIAL BRAND

Brand Activation refers to the process of making your brand known to your target audience, increasing awareness and engagement levels through customer experience. To activate your industrial brand – you’ll need to: –

Position Your Brand

Examine your brand in detail. What are your values? What is your purpose? What is your brand’s Vision? Why do you exist? In order to create awareness and activate your brand you’ll need to define your story.

Understand Your Customers

Starting at a high level, you’ll need to understand your customers and the key market segments you serve. What are their challenges? What are their unmet needs? What are their growth plans? Are some of the questions to ask.

Communicate Your Value

How will you combine rational, tangible, emotional and key market insights to form your brand messages? What mediums will you use? To learn more download your Industrial Brand Activation Guide.