Advanced Fuel Tanks was looking to increase brand awareness to effectively communicate their core capabilities in the Mining, Oil, and Gas sectors.
KEY CHALLENGES
The Key Challenges faced included:
Commoditisation
Communicating their value in highly transactional markets was proving very difficult for AFT when pitching for new tenders.
Grow Market Share
The AFT team also wanted to grow profitable sales in the in the Mining, Oil, and Gas sectors Australia.
Company Values
Work had been undertaken to strengthen the company’s values. This work had to be communicated externally.
OUR SOLUTION
Tailored marketing communication and supporting proposals were developed and executed for AFT.
Branding Approach
Product branding was launched for AFT to target the mining, oil, and gas industries in Australia.
Tailored Communications
Tailored communications to showcase the core capabilities, product, and service offerings of AFT.
Industry Fact Sheets
Industry-specific fact sheets were designed and tailored to educate and inform the target audience.
See more of our Work
We support our clients serving the following key sectors:
MANUFACTURING
AND TRANSPORT
Win with relevant and engaging content your markets and customers demand.
Construction
AND Fabrication
Make life easier for your customers and influencers involved in Construction.
Mining, Oil, Gas
AND Energy
Solve unmet needs and challenges with innovative solutions.
Work with Us
YOUR
FREE MARKETING
CONSULTATION
OUR SPECIALISTS CAN HELP YOU
- Generate more sales qualified leads
- Conduct market/customer research
- Increase Brand Awareness
- Produce content that drives sales
- Develop a Brand Positioning Strategy
- Build on Customer Loyalty
- Align sales and marketing
- Improve Customer Experience
- Enhance your sales presence
- Drive Sales Force Effectiveness