Architectural Cladding Suppliers was looking to increase brand awareness and engage on a deeper level with their target audience.
KEY CHALLENGES
The Key Challenges faced included:
Brand Awareness
ACS needed to boost their brand awareness to showcase their metal cladding products tailored to their identified target audience.
Grow Market Share
The ACS team also wanted to grow market share in select key industries and specific geographies in Australia.
Capabilities
Work had been undertaken to promote the capabilities of the business. This work had to be communicated in a remarkable way.
OUR SOLUTION
An integrated marketing program was developed and executed for Architectural Cladding Suppliers.
Tailored Web
Content
We planned and delivered a distinct approach to web content. Tailored, relevant, and engaging content was curated for ACS.
Differentiation Based
on Capability
Marketing communications to showcase the ACS value proposition were designed from EDM alerts to Video Case Studies.
Effective
MEDIUM SELECTION
The right mix of marketing mediums was selected to appeal to specific key industry sectors in Australia.
Product
Fact Sheets
Project Fact Sheets and Brochures were designed and tailored for a specific target audience.
Social Media
Presence
A clever mix of communications was developed and employed utilising a mix of winning digital channels.
Brand
Awareness
Marketing content was crafted to ensure the industry was made aware of the ACS value proposition and brand promise.
See more of our Work
We support our clients serving the following key sectors:
Work with Us
YOUR
FREE MARKETING
CONSULTATION
OUR SPECIALISTS CAN HELP YOU
- Generate more sales qualified leads
- Conduct market/customer research
- Increase Brand Awareness
- Produce content that drives sales
- Develop a Brand Positioning Strategy
- Build on Customer Loyalty
- Align sales and marketing
- Improve Customer Experience
- Enhance your sales presence
- Drive Sales Force Effectiveness