5 Reasons Why DIY Marketing Fails - Industrial Ideas

Resist the temptation of making marketing a DIY activity even during the most challenging of times.

Here are 5 reasons why DIY Marketing fails:

1. You don’t understand how it works.

Unless you’ve actually marketed and branded a business or product in the past, you probably think that marketing consists of advertising, logos, and tag lines. In fact, marketing is responsible for the positioning of your business. And positioning is all about the perception and emotion your customers and potential customers feel when they experience or consider your product or service. If you miss this basic concept, you’ll waste time, money, and mental energy on activities rather than investing in marketing work that will generate profit.

2. You can’t see yourself from the outside. 

You’ve worked hard to create products and services that you believe to be of value. However, understanding what the market and your customers value is completely different. An external industrial marketing agency has an outsider’s viewpoint and is less likely to get caught up in your internal outlook. They will listen to your customers, ask questions, and test the markets you serve.

3. Marketing is different. 

Marketing, like selling, can’t really be taught. It’s an art. It involves a combination of creativity and realism to execute work that delivers profitable outcomes. Agencies who have general experience in marketing serving all types of businesses will not be effective for your business. Specialist marketers who dedicate their work to specific businesses and markets will more likely succeed.

4. You can focus on sales rather than marketing. 

Your time is best spent working with customers and potential customers, rather than marketing. While this is happening, your business is running normally – an external agency can help understand why your current customers are buying and identify opportunities to increase share of wallet from these customers and identify new business along the way.

5. You’ll strengthen your strategy.

Industrial businesses with an effective marketing concept complemented with the right brand elements are far more likely to seem attractive to new customers, projects, investors, and even acquiring companies.

A truly talented external marketing agency can create the impression that your company and products are greater than the sum of their parts, thereby ensuring the best possible price to all stakeholders.

Related: B2B Marketing Content That Connects

More Reading: Why B2B marketing is different

INDUSTRIAL MARKETING STRATEGY GUIDE

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ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.