B2B Marketing Strategies to navigate the current environment 


Industrial leaders are looking to take definitive actions to manage risks, safeguard their employees and rethink their B2B marketing strategies. According to a recent report from McKinsey & Company – industrial companies understand the seriousness of the current situation and have implemented key changes as COVID-19 continues its inevitable spread.

McKinsey Report – Key Recommendations:

1 – Create an information dashboard
2 – Protect employees and customers
3 – Maintain financial health
4 – Adapt your B2B marketing strategies
5 – Safeguard your supply chain

These key recommendations aim to help industrial companies plan ahead, set priorities, and accelerate their response during supply chain disruptions or lowered production capacity.

We have already seen examples of some of our clients doing this, guided by the local and federal government in Australia. But when it comes to adapting your B2B marketing strategies and sales efforts to suit the situation, things may not be that simple.

Making face to face contact has always been essential to negotiating and finalising sales / tenders. These interactions can be extensive and complicated, but now need to be transformed. Live video meetings are taking place as the new normal, along with a strong online marketing presence and new sales channels – allowing sellers and buyers to make offers and purchases through their computers at home.

One thing remains certain as we venture into the unknown. Those who can re-invent their approach and look for new opportunities will not only survive but thrive moving forward.

Related: Download your free Marketing Strategy Guide

More Reading: Coronavirus: A response framework for advanced industries companies

INDUSTRIAL MARKETING STRATEGY GUIDE

Learn how to build a superior marketing strategy to achieve the ROI you deserve with your marketing goals and objectives. We examine how to best optimise your medium mix, manage your leads and new opportunities to best prepare your salesforce for organic growth. The market follows those who lead. And it’s the brands that challenge, create change and have the ability to inspire the people around them who will win with their Marketing Strategy.

ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing strategy. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. Peter and team, work hard to become an extension of your business, to help you get the most out of your marketing efforts. Get your free 30 minute marketing consultation to learn more.

YOUR
FREE MARKETING
CONSULTATION

OUR SPECIALISTS CAN HELP YOU

  • Generate more sales qualified leads
  • Conduct market/customer research
  • Increase Brand Awareness
  • Produce content that drives sales
  • Develop a Brand Positioning Strategy
  • Build on Customer Loyalty
  • Align sales and marketing
  • Improve Customer Experience
  • Enhance your sales presence
  • Drive Sales Force Effectiveness

GET YOUR FREE 30-MINUTE MARKETING CONSULTATION

Leave a comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.