INDUSTRIAL MARKETING STRATEGY GUIDE

Learn how to build a superior marketing strategy to achieve the ROI you deserve with your marketing goals and objectives. We examine how to best optimise your medium mix, manage your leads and new opportunities to best prepare your salesforce for organic growth.

ABOUT THE AUTHOR

Peter Zafiris is an industrial marketer and founder of Industrial Ideas. Having built his experience in B2B marketing from the ground up, Peter understands what it takes to succeed with your marketing efforts. All client projects are personally managed by Peter to help industrials like you get the return on investment you deserve. You can contact Peter on 1300 269 422 or to request your free 30 minute consultation click here.

A MORE EFFECTIVE WAY TO DEVELOP YOUR INDUSTRIAL MARKETING STRATEGY

Industrial marketing is very different from other forms of marketing. Complex in nature with long buying cycles, to be successful with your industrial marketing strategy you need to:

Align Goals and Objectives

Bring key stakeholders together from across the business, from leadership, operations, production, sales and marketing – is critical to ensure the complete alignment of goals and objectives

Understand Your Customer

You need to define your market segments to determine the size of the prize and value of your customer base. Segmenting your market will help you build your industrial marketing strategy.

Prepare Your Salesforce

Before you implement your marketing strategy you must ensure there is stakeholder buy-in, sponsorship and a sustainable rollout plan. To learn more download your Industrial Marketing Strategy Guide.

We listen to understand. And then base our marketing work to deliver real results and return on your investment. We employ the following systems:

Project Work

For industrial companies that have a specific project that demands a creative brief and execution. Includes: web site development, lead generation campaigns, content work, social media schedule and execution, etc.

Retainer Options

Allow for a given amount of hours per month to be spent on your business, brand, products, services and customers. The monthly budget is decided by you and stays fixed to ensure you stay within your marketing budget.

Workshops

Our targeted workshops will help develop and deliver real outcomes for your business. We work on the key priorities with your leadership team to create the environment for the delivery of great ideas and real outcomes.